Author: filippo

stand up guy

A loyal and reliable friend. Origin: The allusion is to someone who would be prepared to stand up and fight on your side if called on, i.e. one who, in the words of the earlier (late 19th century) phrase, would “stand up and be counted”. Are you a stand up guy? #standupguy

decoy effect

Decoy effect: Choices often occur relative to what is on offer rather than based on absolute preferences. The decoy effect is technically known as an ‘asymmetrically dominated choice’ and occurs when people’s preference for one option over another changes as a result of adding a third (similar but less attractive) option.The decoy effect can cause […]